Dare to Be Different: The Evolution of an Ezine
So what ways can you add more value to your target audience? How can you become top-of-mind with them? What else can you do to differentiate yourself from the competition? How can you do all of these things and actually have fun doing them? Well heres one way that really has been working for this entrepreneur.
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As a marketer, and for the record, I do believe that we are all full-time marketers; I am always looking for ways to connect more regularly with and add value to my target audience I want top-of-mind awareness for myself, my business and my offerings.
Now for years, Ive known that publishing my very own newsletter would be an optimal way to do that and more however, as an innovative marketer, I kept coming back to the fact that there are already a ton of newsletters out there and some of them are excellent. So I fought the concept of creating one tooth and nail. Did the world really need another newsletter?
Then one day I happened to take off my scarcity-mindset hat and put on my abundance-mindset hat and came to the realization that theres room for all of us out there. So I said to myself, Why not, there are plenty of potential subscribers available to me; there are over 6 billion people in this world! And a portion of those people are meant to hear the information I will provide, from me.
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