Not Being Advertised...How the advertising business Has Changed Over Time
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In the ad business, the only thing that's certain is that what's certain today will not be certain tomorrow.
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There are three words which often bother me. " I remember when.." When my peers and friends use them, I always feel like telling them to switch gears and think about today and tomorrow, not yesterday. They seldom comply. Now, having been invited to write about how the ad agency business has changed since I was in it on a day-to-day basis, I suppose I have to "remember when."
If you remember when Channel 10 did a live, (LIVE!) daily, (DAILY!) Network (NETWORK!) show, you're probably as old as I am.
If you remember when ad agencies relied heavily on Type Shops for fast, efficient service, you are probably in your forties.
If you remember when word processing people were called typists and when they used a thing called carbon paper, you are probably in your fifties. (Side effects from typewriters and carbon paper were messy erasures and blue-stained fin
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