The Power of CRM 2.0
The voice of the common man has been amplified tenfold
with the advent of Web 2.0, as seen when people gain
fame and recognition due to their contributions in
blogs, wikis, forums and podcasts. It seems as if
every opinion is heard and each word that they say
count. With the massive amount of users surfing
through the internet and with some people needing
advertisements in their webpages for income, this has
become a wonderful opportunity for companies to tap
into this potential oil rig of prospective customers.
Since companies are taking great efforts to reach out
to consumers in the internet, software publishers have
announced the arrival of the modern CRM: CRM 2.0.
Along with the basic tools of CRM applications, Web
2.0 technologies are integrated into these programs,
allowing businesses to keep track of the likes and
buying patterns of online customers/ shoppers. This
also gives leeway for marketers to present their
products more forcefully and convincingly without the
need of an
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